Fidelity 3.0
Reimagining financial understanding
Challenge
Our challenge was to create a refined and easier to understand mobile experience across Android and iOS. These reimagined experience needed to feel at home with flagship devices and modernized operating systems.
Design Process
Feed
The biggest feature unveiling is our Feed. Composed of up to time metrics of the US indices, account balances, positions, latest news, and events.
Android + iOS
Focusing on highlighting actionable data, clean navigation, and superfluous design, we added modernity and comprehensive functionality for improving financial knowledge and streamlining execution. We highlighted aspects of each operating system’s design paradigm, while harnessing our own for bridging both app platforms.
Credits
Damon Jones, Creative Director
Jonathan Kardos, UX Mobile Director
❤️ to the Mobile Team at Personal Investment at Fidelity