infusion app

A mission-driven platform connecting conscious consumers with their local micro-producers.

Role
UX + Interaction Design Lead
Date
2019
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Challenge

How might consumers easily access local food products and foster deeper connections with micro-producers?

Design Process

Background

In the search for aligning our interests intersecting food production and sustainability, our Master's Stanford Design team found an intriguing problem space with micro-producers and conscious consumers. We explored the field by talking to different players of the system: micro-producers (farmers, beekeepers, food product makers), specialists like people from the food innovation lab from the d.school at Stanford, service providers (restaurant owners and workers from university cafeterias), and consumers with different care levels for sustainability when consuming food.

Above two micro producers in the Bay Area who specialize in honey and beer brewing, respectively.

Through hours of interviews with several mirco producers in the Bay Area, we found a recurring theme: micro-producers need better connection and accessibility to consumers. Focusing on this pain point, invoked our exploration into better understanding how conscious consumers come to discover local micro-producers of their favorite foods and new items they would have not known.

Above two conscious consumers who thoughtful purchase ingredients, though continue to struggle to discover new places outside of the farmer's market.

Introducing: infusion app

Infusion, a proposed iOS app, to attend to the pain points of both micro-producers and conscious consumers. For the consumer: Infusion geo-localizes locally made food items. Simply, it's a farmer's market in your pocket with 24/7 access. This ensures you have access to fresh ingredients throughout the week. For some, it could help meal prep, and for others, creating a farmer's market that's more accessible to those who have different work schedules.

For the producer: Infusion boosts visibility to local clients, improving reach and connection. This can take hobbyists to the next level of production, up to the expert micro-producers in finding new avenues of revenue and exposure outside of traditional grocery chains.  

Throughout this first quarter project, we completed an end-to-end design process in identifying users, understanding pain points, discovering areas of opportunity, and creating a high-fidelity concept prototyping for our solution. This first phase of our Master's capstone enabled our team to not only learn specific tools but what design space we were passionate about to focus on for the remainder of the year. This was the building ground for Terra Loop.

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